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Big Oil, Big Coal, Big Data

Big Oil, Big Coal, Big Data

To run successful campaigns, you need to be specific about which group of customers you are targeting and also what exactly you hope to achieve. For …

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No More Carpet Bombing

No More Carpet Bombing

“Carpet bombing, also known as saturation bombing, is a large aerial bombing done in a progressive manner to inflict damage in every part of a …

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The Usual Susceptibles

The Usual Susceptibles

When designing any intervention to affect change in people's behaviour, a key question is always whom to target. In a world of limited resources, we …

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Man vs Machine

Man vs Machine

In last week’s blog, we looked at the EU regulations that have been introduced to govern algorithmic decision making. Clearly, the draft of regulatio…

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First Do No Harm

First Do No Harm

In 2018, new data regulations in the European Union will limit algorithmic decision making on an individual/user level. The laws will also give an …

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A Data Affair

A Data Affair

Today is Valentine’s Day, a day on which countless cards and gifts are sent each year. It’s the busiest day in the calendar for florists and …

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Wise Men Listen

Wise Men Listen

The Arab Spring provides a telling illustration of the power of social media. A study based on analysing more than 3 million tweets, gigabytes of …

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Telling Stories

Telling Stories

Did you know our brains process visuals up to 60 000 times faster than text alone? Cave paintings are the earliest known human data visualisations …

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My Big Dirty Data

My Big Dirty Data

Today we lift the hood on data and peer into its murky depths. There we find that clean data is an oxymoron and survey responses should be taken with …

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